Unlocking Potential: OriginsAI’s Work with Yes Madam
OriginsAI partnered with Yes Madam to supercharge their platform, boosting user engagement and driving growth. We implemented key features that increased average ticket size by 50%, boosted conversions by 20%, and significantly reduced customer support calls. Furthermore, we optimized AWS infrastructure costs by 29%, reduced application latency, and implemented automated testing, streamlining workflows and saving developer time. These initiatives have propelled Yes Madam forward, enhancing their platform for a more secure, efficient, and scalable future.
About Yes Madam
Yes Madam brings premium beauty, wellness, and personal care services to your doorstep in India. Offering a wide range of services, from haircuts to massages, Yes Madam prioritizes convenience, quality, and affordability. Their unique transparent pricing model charges per minute, ensuring users pay only for the time they need. With a user-friendly app and website, Yes Madam makes booking and enjoying professional services easier than ever.
Our Partnership with Yes Madam
Industry
On-Demand Services
Services
Feature Engineering User Experience Enhancement Application Performance Tuning Automated Testing Setup SEO Strategy
Business Type
Startup
Technologies Used
AWS (Amazon Web Services)
Java
Spring Boot
Appium
Strapi
Next.js 13
Prometheus
The Challenges
Boost Ticket Size
Increase user spending by 50% per transaction. Analyze user behavior and identify features that encourage higher-value purchases, focusing on specific product categories or user segments.
Drive Conversions
Achieve a 20% increase in Homepage-to-Cart conversions. Optimize the user journey, focusing on areas like navigation, product presentation, and call-to-action design.
Reduce Support Calls
Substantially decrease customer support calls, aiming for a 30% reduction. Implement a self-service solution, like a chatbot, to effectively handle common user inquiries such as account setup, password reset, or order tracking.
Streamline Communication
Enhance communication between users and service providers for a seamless experience. Develop a robust chat feature that balances the needs of both parties, ensuring quick response times, and features like file sharing, screen sharing, and message history.
The Solutions
Optimized Spending
Developed and deployed a feature that aligned with user spending patterns, increasing average ticket size by 50%. This feature could involve personalized recommendations, bundle discounts, or loyalty programs.
Intuitive Journey
Implemented a feature that improved the user journey, leading to a 20% increase in homepage-to-cart conversion rates. This could include a more intuitive product browsing experience, clear product descriptions, and prominent call-to-action buttons.
Self-Service Support
Deployed a chatbot to significantly reduce customer support calls, enhancing user satisfaction and efficiency. The chatbot could be trained to answer frequently asked questions, provide quick solutions, and escalate complex issues to human agents.
Direct Communication
Released a seamless “Chat with Service Provider” feature, improving communication and engagement for both users and service providers. This feature could include real-time messaging, message history, and potentially video or audio calling for more complex interactions.
Cost-Effective Scaling
Re-engineered application and infrastructure to reduce AWS costs by 29% while enhancing scalability and efficiency. This could involve optimizing code, utilizing serverless technologies, or adopting more efficient database management strategies.
See our Excellence being validated
What Our Partners Say?
Apoorva came in and not only took over the full backend technology but also built an amazing team of talented engineers who were hungry to make an impact. He optimized our technology function end to end starting from building an in-house technology team
Ashit Joshi
Ex Director of Engineering Chegg
Gaurav is super good at troubleshooting issues and does necessary research and identifies the approach/root cause. Given a problem he comes up with quick proposals/solutions with the required amount of research.
Sathishkumar Subramaniam
Amazon
From the start, Apoorva impressed me with his remarkable creativity. He consistently brought fresh perspectives and innovative solutions to the table, challenging the status quo and pushing our team to think outside the box.
Rupesh Bansal
Software Engineer